About

A small studio
with a shelf test.

Studio Sutra started inside a supplement company. We built The Proven Code, FIBR and The Pure Form for ourselves and our partners first, then other founders started asking who did the work.

Why we exist

Most founders hire five vendors to launch one product: a strategist, a designer, a copywriter, a packaging house and an Amazon agency. The idea gets diluted at every handover.

We're one team that does all of it. The person who wrote your positioning also checks your back panel and rewrites your Amazon bullets. That's why our brands look the same on the shelf, on the listing and in the AI answer.

We've sat on the founder's side of the table: negotiating with printers, reading Search Query Performance reports at midnight, arguing about FSSAI panel layouts. We design with that in mind.

In numbers
12

Brands we've built work for — supplements, Ayurveda, health media and health-tech. Each one is a case study here.

9

Services under one roof, from strategy and naming to Amazon listings and launch content.

2

Markets on one label — India (FSSAI) and USA (Supplement Facts).

How we work

Four beliefs.

The rules we hold every project to, including our own brands.

Design is judged at the till

Beautiful and unsold is a failure. We track clicks, carts and repeat orders, not awards.

Show, don't describe

You'll see 3D mockups and real listing previews before you approve anything. No mood-board guesswork.

Every claim, proven

We write copy that is specific and defensible. Shoppers and algorithms both reward it.

Fixed scope, fixed fee

You know the price and the timeline before we start. No retainers you forget to cancel.

Founder

Gaurav Singh.

Founder of Nuvea Essentials, the company behind The Proven Code. Gaurav leads strategy on every Studio Sutra project and still reviews every Amazon listing before it goes live.

Got a product?
Let's give it a name.

Tell us what you're making, where you'll sell it and when you want it on shelf. We reply within one working day.