Client — Ayurvedic migraine formula (Bliss Ayurlabs) · 2026

MigraVaid

A dense Ayurvedic formula, made legible on one wrap.

Client
Client — Ayurvedic migraine formula (Bliss Ayurlabs)
Year
2026
Services
Packaging, Wrap-label system, Label copy, AYUSH label layout, 3D concept renders
Result
6 versions Wrap label, v1 to v6
Scope
  • Packaging system
  • Packaging
  • Label artwork
  • Label copy
  • 3D renders
3D concept render of a white MigraVaid carton, a white capsule bottle and an open rigid box with a yellow interior lid reading 'A quieter day begins within.'
The challenge

MigraVaid arrived with its name, the client's Bliss Ayurlabs mark and a raw brief. The label had to declare six herbo-mineral ingredients with weights: Pathyadi Kwath Extract 200 mg, Shirshuladi Vajra Ras 75 mg, Godanti Bhasma 80 mg, Laghu Sutshekhar Ras 100 mg, Shankhpushpi 50 mg and Brahmi Vati 50 mg.

Benefits, indications, dietary advice, dosage, storage, manufacturer and AYUSH licence, plus a batch block, all had to fit one wrap label. The front still had to carry only the name, the line 'Enriched with Medhya Rasayan' and the count.

The insight

When the formula is the proof, give it a clean table and keep the front for the name.

Approach

What we did.

MigraVaid is Bliss Ayurlabs' Ayurvedic migraine formula, enriched with Medhya Rasayan. We edited the label copy from the client's brief, took the wrap label through six versions, and showed the bottle, carton and two rigid boxes in one design language.

01

Copy first

We edited the client's brief into label copy and standardised the ingredient spellings: 'Laghu shut sekhar ras' became Laghu Sutshekhar Ras and 'Bramhni vati' became Brahmi Vati.

02

Six versions on the real format

v1 and v2 used a 170 × 65 mm trim. v3 moved to 180 × 70 mm and regrouped the copy into benefits, ingredients and dietary advice. v4 and v5 refined the face line art. v6 moved to a cream ground with the client's own logo.

03

One design language

A green vertical rule, a yellow dot and a blind-embossed face-and-leaf motif run across the bottle, the outer carton and two rigid boxes.

04

A reveal inside the box

The hinged box opens to a yellow interior lid printed 'A quieter day begins within.' The box was later used as a lead reference in The Proven Code's Rigid Box Reference Book.

Colour
#2F541D#E6C400#F4F0E6#263128#DDE3D8
The work

Chapter by chapter.

4 chapters, in the order the brand was built.

01 — Packaging system

Bottle, carton and two rigid boxes

The first renders set the language: white stock, one green ink, a blind-embossed face profile and leaves, and a green vertical rule with a yellow dot.

The system covers an outer carton, a white bottle with a wrap label, a hinged gift box with a yellow interior and a telescoping lid-and-base box.

Credit — Product name and Bliss Ayurlabs logo are the client's own (logo by Creador Designs)

View larger: White MigraVaid capsule bottle on a stone plinth, green serif name, yellow dot on a green vertical rule, embossed face-and-leaf line art
Bottle with the white wrap label and blind-embossed face and leaves. 3D concept render.
View larger: Open white rigid box with a yellow interior lid and the MigraVaid bottle in a white insert
The reveal: 'A quieter day begins within.' 3D concept render.
View larger: White MigraVaid carton, bottle and open rigid box with a yellow lid interior reading 'A quieter day begins within', bottle seated in a white insert
Carton, bottle and hinged rigid box. 3D concept render.
View larger: MigraVaid carton, bottle and a lift-off telescoping box with the lid raised above a base holding the bottle
Telescoping lid-and-base box with a yellow inner lip. 3D concept render.
View larger: White MigraVaid carton, bottle and open rigid box with a yellow lid interior reading 'A quieter day begins within', bottle seated in a white insert
Carton, bottle and hinged rigid box. 3D concept render.
View larger: White MigraVaid capsule bottle on a stone plinth, green serif name, yellow dot on a green vertical rule, embossed face-and-leaf line art
Bottle with the white wrap label and blind-embossed face and leaves. 3D concept render.
View larger: MigraVaid carton, bottle and a lift-off telescoping box with the lid raised above a base holding the bottle
Telescoping lid-and-base box with a yellow inner lip. 3D concept render.
View larger: Open white rigid box with a yellow interior lid and the MigraVaid bottle in a white insert
The reveal: 'A quieter day begins within.' 3D concept render.
02 — Wrap label

Six versions, two trims

v1 set a centred brand block on a 170 × 65 mm trim. v2 added the vertical rule, the yellow dot and face line art. Both carried the brief's four-point formulation approach, which was dropped from v3.

v3 'premium reset' moved to 180 × 70 mm and regrouped the copy. v4 'clear profile' and v5 'connected profile' refined the line art. v6 'cream clean' moved to a cream ground with the client's own logo.

View larger: First MigraVaid wrap label with a centred brand block, yellow-underlined headings and a boxed batch panel
v1, first direction, 170 × 65 mm.
View larger: MigraVaid wrap label with a green vertical rule, yellow dot, face line and a formulation-approach section
v2, original direction, 170 × 65 mm.
View larger: MigraVaid wrap label with a simplified profile line and regrouped panels
v3, premium reset, 180 × 70 mm.
View larger: MigraVaid wrap label with a defined face profile line beside the name
v4, clear profile.
View larger: MigraVaid wrap label with the face line art joined to the leaves
v5, connected profile.
View larger: MigraVaid wrap label on cream: benefits and ingredients left, name centre, indications, dosage, storage and batch block right
v6, cream clean, with the client's Bliss Ayurlabs logo.
03 — Label copy

Six ingredients, weights as printed

The left panel carries benefits, the six-ingredient table with milligram weights and dietary advice. The right panel holds indications, dosage, storage, manufacturer and AYUSH licence, and the batch block. The front keeps the name, 'Enriched with Medhya Rasayan' and '30 Capsules'.

View larger: Label panel listing benefits and the ingredient table from Pathyadi Kwath Extract 200 mg to Brahmi Vati 50 mg, then dietary advice
Left panel: benefits, six ingredients with mg weights, dietary advice.
View larger: Front of the MigraVaid label: green rule, yellow dot, serif name, 'Enriched with Medhya Rasayan', 30 Capsules and a single-line face profile joining two leaves
Front panel, v5: the face line flows into the leaf motif.
Credits
Product name; Bliss Ayurlabs logo (by Creador Designs)
Client
Results
6 versions

Full-wrap label, v1 to v6

180 × 70 mm

Final trim, 3 mm bleed

4 formats

Bottle, carton, two rigid boxes

6 ingredients

Printed with mg weights

Deliverables
  • Label copy edited from the client brief
  • Six full-wrap label versions, each as SVG and print PDF
  • 170 × 65 mm first directions (v1–v2)
  • 180 × 70 mm artwork with 3 mm bleed and crop marks (v3–v6)
  • Benefits, ingredients and dietary-advice panel
  • Indications, dosage, storage, manufacturer, AYUSH licence and batch panel
  • Bottle concept render
  • Pack system concept: outer carton, hinged rigid box, telescoping rigid box
Services used
PackagingCopywritingLaunch content

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