Work

Brands built to be
picked up.

Identity, packaging, listings and AI search for nutrition, wellness, Ayurveda and health-tech brands. Every project is judged by one thing: did it sell?

All projects

Berberine bottle and white gift box on a yellow set beside a glass of water

The Proven Code

Brand strategy · Naming · Identity · Guidelines
3 hero SKUsOne pack system across bottles, cartons and a blister pack

Nuvea's own supplement brand, built end to end: name, identity, guidelines, branded-ingredient sourcing, packs for three hero SKUs, US labels, a Shopify site, then Amazon, ads and social. One rule ran through every surface: lead with proof. Partners are credited where they did the work.

FIBR. GLP-1 Support Fibre pouch in orange and ConstiFlow pouch in lime, side by side

FIBR.

Brand brief · Naming · Identity · Brand guidelines
2 SKUsFinal fronts and backs on one pouch system

FIBR. is Nuvea Essentials' own fibre brand. It started as "the fiber co." We wrote the brief and guidelines, renamed it FIBR., built a vertical-wordmark pouch system and took two SKUs, GLP-1 Support Fibre and ConstiFlow, to final fronts, backs and an Amazon main image.

Front of the black kit box with The Proven Code wordmark, 'Gut Function Test' and a large grey checkmark

Gut Intelligence 360

Naming · Kit packaging · Print collateral · Amazon listing
16 pagesPractitioner brochure

Gut Intelligence 360™ is The Proven Code's at-home finger-prick gut test, built on MicrobioTx's patented metabolomic model. We named it, designed the black magnetic kit and its manual, and made the 16-page practitioner brochure, the Amazon listing set, the landing page and two films.

3D concept render of a transparent Trueform capsule bottle with an olive label and the cream lowercase wordmark running vertically in a forest-green stripe, beside the flat 150 × 72 mm wrap

Trueform

Wordmark · Packaging system · Label design · India + USA label
2 marketsOne label, India + USA

Trueform is a Nuvea Essentials metabolic-health brand. Its first capsule combines Berberine HCl 97%, Ceylon Cinnamon and Piperine. We showed three packaging directions, refined Modern Olive over six rounds, and built one 150 × 72 mm wrap label for India and the USA.

Identity guide page showing the masthead in light, reversed and single-colour versions and the HC avatar

The Health Code

Brand strategy · Creative direction · Masthead & identity · Brand guidelines
24 pagesIssue 01, sample edition

The Health Code is a functional-nutrition magazine published by The Proven Code. We ran the direction rounds, built the selected 'Evidence Edit' identity into a 12-page guide, typeset a 24-page sample Issue 01 and built the magazine's website.

TRIDHI identity guide cover with the green circular TRIDHI mark and the line Wellness, precisely.

TRIDHI

Brand strategy · Visual identity · Brand guidelines · Label design
14 pagesVisual Identity System v1.0

TRIDHI is a functional-wellness brand and precision cellular-medicine clinic from Nutri Genomics Private Ltd. We wrote its 14-page Visual Identity System, designed full-wrap labels for two SKUs and took the bottle from 54 variations to 4 shortlisted 3D mockups.

3D concept render of a white MigraVaid carton, a white capsule bottle and an open rigid box with a yellow interior lid reading 'A quieter day begins within.'

MigraVaid

Packaging · Wrap-label system · Label copy · AYUSH label layout
6 versionsWrap label, v1 to v6

MigraVaid is Bliss Ayurlabs' Ayurvedic migraine formula, enriched with Medhya Rasayan. We edited the label copy from the client's brief, took the wrap label through six versions, and showed the bottle, carton and two rigid boxes in one design language.

Three transparent supplement bottles with black caps and emerald, teal and plum labels under the 'the pure form' wordmark and the line 'Every ingredient, considered.'

The Pure Form

Naming · Identity · Colour system · Brand guide
3 SKUsConcept range, one system

The Pure Form is an identity and packaging concept built on the line "Every ingredient, considered." Four rounds of names and label routes led to a bold lowercase wordmark, a six-colour system, a 6-page brand guide and a three-bottle range.

White lab coat with stethoscope and teal tie; The Gut Doctor logo on the breast pocket

The Gut Doctor

Brand foundation · Logo · Colour system · Website
9 colourwaysOne intestine-G mark

The Gut Doctor is the gut-function test and probiotic clinic of Veda Arogya, Dr. Garima Singh's clinic in Saharsa, Bihar. We drew its intestine-G mark and colour system, then built the clinic's bilingual website, A4 pamphlet and Hindi Meta ads.

Brand book colour page, Sampled from the logo: pine, gold and cream with full tint ramps

Nidan Ayurveda

Brand book · Colour & type · UI components · Iconography
8 chaptersOne brand book, essence to feel

Nidan Ayurveda has treated families since 1998 and wanted to look like what it is: "A trusted family vaidya, not a hype-driven brand." We kept its botanical-stethoscope mark and built the system around it: an eight-chapter brand book and a site rebuild.

Dark Clinivox AI hero layout with the headline Transforming Healthcare with AI and a blue dotted wave

Clinivox AI

Product spec · Logo · UI design guide · Product UI direction
2 modesDark and light UI, one guide

Clinivox AI by Nidan records a doctor–patient consultation, suggests questions in real time and drafts a bilingual prescription and lifestyle guide for the doctor to approve. We wrote the product spec, drew the open-C mark and set the dark and light UI guide.

Cream banner with the ARISTABERB wordmark, 'Berberine you can prove is plant-derived.' and a gold C-14 verified card

ARISTABERB

Naming · Logo & identity · Website
3 namesAquaberb → Hydroberb → ARISTABERB

ARISTABERB is Nuvea Essentials' clean-label berberine HCl ingredient for brands. The name moved from Aquaberb to Hydroberb to ARISTABERB. We drew the logo routes, set the plum-and-coral wordmark and built a B2B microsite around the proof.

Green front cover of The Natural GLP-1 Method by Dr. Rajesh Kumar Singh, title in cream and vermilion

The Natural GLP-1 Method

Book cover design · Interior typesetting · Editorial layout · 3D mockups
156 pagesTypeset, front cover to back

Dr. Rajesh Kumar Singh, a functional medicine practitioner, wrote a book on helping the body make more of its own GLP-1. We designed the cover, typeset all 156 pages and designed the "Proof grade" callout that flags the evidence behind each claim.

Listing audit — sample

Amazon listing audit · Title & keywords · Main image · Bullets
5 elementsScored and rebuilt

A sample audit showing how we score every element of a supplement listing and rebuild it from Search Query Performance data.

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