Trueform
One green stripe, a whole range.
- Client
- Nuvea Essentials — in-house brand
- Year
- 2026
- Services
- Wordmark, Packaging system, Label design, India + USA label, 3D concept renders
- Result
- 2 markets One label, India + USA
- Logo & identity
- Packaging system
- Label artwork
- 3D renders
Trueform is Nuvea Essentials' own metabolic-health brand. Its first product is a three-ingredient capsule in a transparent bottle: Berberine HCl 97%, Ceylon Cinnamon and Piperine. The first concept, a serif wordmark with a tf monogram on a cream bottle, was set aside when Ceylon Cinnamon replaced salicin in the formula.
The label had to work in two markets. India needs FSSAI details, the veg mark and marketer information; the USA expects a Supplement Facts panel. All of it had to fit one 150 × 72 mm wrap label.
Make the brand the one thing that never moves, so every product after berberine reads as Trueform.
What we did.
Trueform is a Nuvea Essentials metabolic-health brand. Its first capsule combines Berberine HCl 97%, Ceylon Cinnamon and Piperine. We showed three packaging directions, refined Modern Olive over six rounds, and built one 150 × 72 mm wrap label for India and the USA.
Three directions, shown not described
We mocked up three complete directions on transparent bottles, each beside its flat 150 × 72 mm wrap: Sage Architect, Cream Botanical and Modern Olive. Modern Olive was approved.
The vertical wordmark
The lowercase trueform wordmark runs bottom-to-top inside a forest-green stripe. Stripe width, position, wordmark scale and orientation stay fixed across the range.
A calm product panel
Product names sit on the horizontal panel, bottom-aligned, up to three lines. Category goes above the name, ingredients below, with open space on top.
One label, two markets
The wrap carries FSSAI, manufacturer and marketer details and the veg mark for India, and a Supplement Facts box for the USA. A print-ready India file and an India + USA prepress proof with 3 mm bleed followed, with test prints at 150 × 72 and 150 × 67 mm.
Chapter by chapter.
4 chapters, in the order the brand was built.
Three directions, one approved
Concept 01 paired a serif wordmark and a tf monogram with a cream opaque bottle and an earlier salicin formula. Once Ceylon Cinnamon replaced salicin, the work restarted on transparent bottles.
Three directions followed, each shown as a bottle render beside the flat wrap: Sage Architect, Cream Botanical and Modern Olive. Modern Olive was approved.
A rounded wordmark that turns on its side
The wordmark is a bold, rounded, lowercase trueform in forest green, outlined as vector. In the approved system it moves into the stripe and runs bottom-to-top: the fixed signature on every pack.
Six rounds on Modern Olive
After approval the direction went through six refinement rounds: vertical brand, Refined Balance, Space & Alignment, Metabolic Complex, a rounded bottom-aligned layout and a corrected full-label review.
The last round set the front layout: rounded type, copy anchored to the bottom, product name up to three lines, category above and ingredients below. The rules are written down so the next SKU follows them.
One 150 × 72 mm wrap for India and the USA
The print-ready India file carries manufacturer, marketer and FSSAI details, caution copy, batch F2609001, the veg mark and the per-capsule composition. The India + USA prepress proof adds a Supplement Facts box, crop marks and 3 mm bleed.
Per capsule, as printed: Indian Barberry Extract 400 mg, standardised to 97% berberine HCl; Ceylon Cinnamon 99 mg; Black Pepper Extract 1 mg, standardised to 95% piperine. HPMC shell, 60 capsules.
Directions shown, Modern Olive approved
Refinement after approval
One wrap label, both markets
India + USA on one label
- Packaging concept 01 and three directions: Sage Architect, Cream Botanical, Modern Olive
- Six refinement rounds on the approved Modern Olive direction
- Rounded lowercase wordmark, outlined vector
- Vertical wordmark stripe as the range signature
- Written range rules for future SKUs
- Colour palette: pale sage, warm cream, forest green
- Print-ready India wrap label v2, 150 × 72 mm, batch F2609001
- India + USA prepress proof with Supplement Facts panel, 3 mm bleed and crop marks
- Test prints at 150 × 72 mm and 150 × 67 mm
- Front and back 3D bottle renders
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