The Health Code
A nutrition magazine that starts with a question.
- Client
- Nuvea Essentials — in-house magazine (published by The Proven Code)
- Year
- 2026
- Services
- Brand strategy, Creative direction, Masthead & identity, Brand guidelines, Editorial design, Website
- Result
- 24 pages Issue 01, sample edition
- Brand strategy
- Creative direction
- Logo & identity
- Brand guidelines
- Editorial design
- Social templates
- Website
The brief, in the publisher's own words: a magazine for people who work with nutrition, and people who want to understand it. Long-form stories, useful explanations, practitioner perspectives.
A magazine from a supplement brand starts with a credibility problem. It had to read as a publication first, with the publisher credited in small type.
Better questions, not bigger claims. Every cover line, headline and template asks one.
What we did.
The Health Code is a functional-nutrition magazine published by The Proven Code. We ran the direction rounds, built the selected 'Evidence Edit' identity into a 12-page guide, typeset a 24-page sample Issue 01 and built the magazine's website.
Explore wide, then cut
Boards ranged from Editorial Prestige and Scientific Authority to an illustrated Human Journal and three professional covers. The Evidence Edit was selected.
A masthead that reads as a publication
High-contrast Bodoni Moda capitals, a small THE, one brass rule. An HC avatar for owned channels.
Three colours, set proportions
Ink #171715, ivory #F4F0E7, brass #A58B4A. Suggested balance: 70% ivory, 25% ink, 5% brass.
Test it on a full issue
A 24-page sample edition put the grid through a cover, features, food pages, a reading guide and a back cover.
Carry it online
The website reuses the masthead, the type and the issue's stories.
Chapter by chapter.
6 chapters, in the order the brand was built.
Explorations before a masthead
Several rounds of concept boards, each a different idea of what the magazine could be. None of these were taken forward.
Imagery on the boards is generated and marked as concept or illustrative.
The Evidence Edit
Ink, ivory and brass. A Bodoni masthead over a single brass rule. Tagline: 'Nutrition, decoded.'
One masthead, four lockups
Primary for light backgrounds, reversed for dark, single colour for production, and an HC avatar for social profiles. Vector masters are set from Bodoni Moda with letterforms converted to paths.
A 12-page identity guide
Version 1.0, dated 1 October 2026. Masthead, logo set, palette, type, voice, magazine grid, social and newsletter templates, and rollout.
The evidence issue, 24 pages
A complete sample edition: publisher's note, contents, features, an everyday Indian table story, a reading guide and a back cover.
Photography is generated and labelled as illustrative on the page.
The magazine, online
A static multi-page site, live on Netlify: issue, stories, kitchen, sources and a write-with-us page. Same masthead, same type, same questions.
Visual directions explored
Identity guide v1.0
Issue 01 sample edition
- 17-page brand strategy document
- Visual direction rounds (8+ directions)
- Selected direction: The Evidence Edit
- Masthead and logo set: primary, reversed, single colour, HC avatar
- Ink, ivory and brass palette
- Bodoni Moda + Manrope type system
- 12-page identity guide, version 1.0
- A4 magazine grid
- Social story, contributor card and newsletter templates
- Issue 01: 24-page sample edition
- Multi-page magazine website
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