A name they remember, a look they trust
Your name and logo do a lot of silent work: they signal price, trust and category before anyone reads a word. We create names that are easy to say, easy to search and available to register, then build an identity system around them. You see two to three directions on real mockups before you choose.
A weak name gets misspelt in search, confused with a competitor or blocked at trademark filing after the packs are printed. A weak identity makes a premium product look like a discount one, and then every rupee of ad spend works harder than it should. Rebranding later costs far more than getting it right now, because by then you have stock, listings and reviews tied to the old look.
Naming & identity,
in full.
Everything below comes as standard. No surprise line items.
Naming exploration
A long list of names across different routes, filtered down to a shortlist that is easy to say in Hindi and English and easy to search.
Availability checks
Preliminary trademark screening, domain and social handle checks, and a marketplace search so you are not walking into a clash.
Logo and wordmark
A primary mark, secondary lockups and an icon that holds up at thumbnail size on Amazon and Blinkit.
Colour and type system
A palette and type pairing chosen for shelf standout and screen legibility, with exact values for print and digital.
Brand book
A clear guide covering the mark, colour, type, components, iconography and voice, so anyone can use the brand correctly.
3D mockups
Every direction is shown on your actual pack format, so you choose based on how it will look on the shelf, not on a white page.
The process.
Typical timeline: 4-5 weeks. Every stage ends with something you can see and sign off.
Decode
We review strategy, competitors and what the name and look need to signal.
Explore
Naming routes and early visual directions, with availability checks on the shortlist.
Show
Two to three complete directions on 3D mockups. You pick one, we refine it.
Build
Final identity system, brand book and all source files.
- Name shortlist with rationale
- Preliminary trademark and domain screening
- Primary logo and secondary lockups
- Colour palette with print and digital values
- Typography system
- Icon set and graphic elements
- Brand book (PDF)
- Source files in AI, SVG and PNG
- New brands that need a name and a look before launch
- Founders whose current logo was made in a hurry and shows it
- Clinics and practices moving from a local name to a scalable brand
4-5 weeks
Nuvea's own supplement brand, built end to end: name, identity, guidelines, branded-ingredient sourcing, packs for three hero SKUs, US labels, a Shopify site, then Amazon, ads and social. One rule ran through every surface: lead with proof. Partners are credited where they did the work.
FIBR. is Nuvea Essentials' own fibre brand. It started as "the fiber co." We wrote the brief and guidelines, renamed it FIBR., built a vertical-wordmark pouch system and took two SKUs, GLP-1 Support Fibre and ConstiFlow, to final fronts, backs and an Amazon main image.
Frequently asked.
Do you file the trademark for us?
We do the preliminary screening and flag risks. For the actual filing we recommend a trademark attorney, and we can introduce you to one.
How many logo options will we see?
Two to three fully worked directions, each shown on real mockups. We would rather show you three good ones than twenty rough ones.
Can you refresh our identity instead of starting over?
Yes. If your name has equity, we often keep it and fix the system around it. That is usually faster and cheaper.
What if we do not like any direction?
The directions come from the strategy you signed off, so it is unlikely. If it happens, we take one more round at no extra cost.
Got a product?
Let's give it a name.
Tell us what you're making, where you'll sell it and when you want it on shelf. We reply within one working day.