Notes from
the studio.
Practical writing on Amazon, AI search, packaging and brand building for Indian consumer brands.
Your Amazon main image is losing you sales. Run the 200px test.
Shoppers decide whether to click from a thumbnail the size of a matchbox, so design the main image for that size first and the zoom view second.
30 Sep 2026 · 5 min readYour Amazon main image is losing you sales. Run the 200px test.
Shoppers decide whether to click from a thumbnail the size of a matchbox, so design the main image for that size first and the zoom view second.
Read →Read your Search Query Performance data before you touch your listing
Amazon's Search Query Performance dashboard tells you exactly where shoppers drop off, so you can fix the right thing instead of rewriting everything.
Read →GEO for Indian brands: how to get cited in Google AI Overviews and ChatGPT
AI answers are built from pages that state clear facts plainly, so the work is less about tricks and more about being the most quotable source on your topic.
Read →Supplement packaging for Blinkit: design for a two-second glance
On quick-commerce your pack is a thumbnail in a scrolling grid, so the front of pack has to say what it is, how much and why you, before the thumb moves on.
Read →Naming a consumer brand in India: the checklist we actually use
A good name has to clear trademark classes, domains and handles, and still sound right when it is said aloud in Delhi, Chennai and Kolkata.
Read →What a brand book should actually contain (and what is just filler)
A useful brand book is the manual your designer, printer and Amazon agency open every week, not a 90-page mood piece that nobody reads after launch.
Read →Got a product?
Let's give it a name.
Tell us what you're making, where you'll sell it and when you want it on shelf. We reply within one working day.