Gut Intelligence 360
A finger-prick gut test, named, boxed and explained.
- Client
- Nuvea Essentials — in-house brand (The Proven Code)
- Year
- 2025–2026
- Services
- Naming, Kit packaging, Print collateral, Amazon listing, Website, Film
- Result
- 16 pages Practitioner brochure
- Naming
- Packaging system
- Brochure
- Listing images
- Website
- Film
The Proven Code sells supplements. Gut Intelligence 360 is a test: a few drops of blood on a card, posted to a lab, read by MicrobioTx's patented machine-learning model. It had to sit in the same range without looking like a second company.
It also had two readers. Clinicians want the study design and what the report covers. Consumers want to know what is in the box and what happens next.
Most gut tests tell you who's in there. This one tells you what they're doing, so the brand leads with function, not a list of microbes.
What we did.
Gut Intelligence 360™ is The Proven Code's at-home finger-prick gut test, built on MicrobioTx's patented metabolomic model. We named it, designed the black magnetic kit and its manual, and made the 16-page practitioner brochure, the Amazon listing set, the landing page and two films.
Name the outcome
Gut Function Test is MicrobioTx's name for the science. We named the product Gut Intelligence 360™ and its output the Smart Gut Report. People buy a report, not a lab method.
Borrow the master brand
The kit carries The Proven Code wordmark and its checkmark, full height, on a black rigid box. 'Powered by MicrobioTx' sits small on the front.
Write the steps once
Collect, post, receive. The same three steps run on the back panel, in the manual and in the listing, in the same order.
Split by reader
A 16-page brochure for clinicians. A 9-image listing for consumers. A landing page for practitioners.
Chapter by chapter.
7 chapters, in the order the brand was built.
Gut Intelligence 360™ and the Smart Gut Report
The test inside is MicrobioTx's Gut Function Test. The name on the outside had to describe what a customer gets: a read of the whole gut and a report they can act on.
We called the product Gut Intelligence 360™ and the report the Smart Gut Report. The manual became the Gut Intelligence Manual.
Credit — Test technology and patent: MicrobioTx Health Pvt. Ltd.
A black box with one big check
Black rigid box, magnetic flap. The Proven Code wordmark top left, the product name in white, the brand's checkmark in grey across the face. Three icons on the lid: metabolites, vitamins, gut bacteria.
The produced box carries the earlier name, Gut Function Test. The Gut Intelligence 360 name runs on the manual, brochure and listing.
Everything in the box, in one system
Return envelope, a 'Trust Your Gut. We do.' insert card, the test card, lancets, swab and an 8-page Gut Intelligence Manual in black and clinical cyan.
The manual names each item before it asks the user to do anything. Then it walks through the finger-prick and the test card step by step.
16 pages for clinicians
The brochure covers the problem, what the report shows, how the test works, clinical use cases and the study behind the model.
The study is credited where it belongs: MicrobioTx Health Pvt. Ltd. with AIIMS Bhubaneswar and NISER Bhubaneswar.
A listing that leads with function
Nine images, designed with the listing copy. Frame two carries the positioning in two lines: who's in there, and what they're doing.
"Your gut, decoded." sets out four things the report reads: Gut Function Score, Gut-Barrier Signals, Microbial Balance and Key Metabolites.
A landing page for practitioners
A dark practitioner landing page with lead capture, plus a lighter consumer product page.
The report section turns the brochure's contents into nine cards a clinician can scan in one pass.
How to use it, and what it is
Two films for The Proven Code's YouTube channel: a step-by-step kit guide and a product explainer. Shown here as short trims.
- Test technology & patent
- MicrobioTx Health Pvt. Ltd.
Practitioner brochure
Gut Intelligence Manual
Amazon listing pack
How-to and explainer
- Product name: Gut Intelligence 360™
- Report name: Smart Gut Report
- Black rigid magnetic kit box
- Gut Intelligence Manual (8 pages)
- 'Trust Your Gut. We do.' insert card
- 16-page practitioner brochure
- 9-image Amazon listing pack with listing copy
- Practitioner landing page and consumer product page
- Kit how-to film and product explainer film
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